Magic is in the detail. I’m still getting surprised at how many things have to be thinked of when releasing software.

Today I had a surprise after I found out (thanks analytics) that a slovak macblog wrote a note about Denoise. On one side I’m really pleased about the published article, especially as it is very positive, on the other side I realized my mistake not saying clearly on the website that Denoise is shareware and not free software, as author of the article suggested.

So I went ahead and added a note on the web saying clearly that Denoise is shareware.

Another problem I’ve found is how I count download statistics. I use google analytics, and I also track clicks on download links using javascript function to send notification to analytics. I let details about statistics for another blog post, what I want to mention today is that I don’t get any numbers from download links not being located on my website - for example direct downloads from mentioned article.

So another small job I did today is enabling apache to log requests to my web sites.

Daniel Jalkut, the MarsEdit guy, wrote a post recently about blogging and how everyone should have a blog. Perfect timing for this theme, as I published my first post only few days ago.

Actually, I already have another blog, a personal one, since 2005 or even longer. Daniel lists all feelings I have about that blog:

• Nobody reads my blog
• I don’t have anything to say…
• I’m not a very good writer…
• I don’t have time to blog

I find this situation interesting. I already know that I’m unable to maintain a blog, and I start a new one anyway. Why ?

Is it related to the fact, that every successful mac developer has a blog ? Can I grow my business without blogging ? How do I start spreading word of mouth about my product ?

These are all valid questions and I’m looking forward to get answers. But my reasons to start a company blog are different.

I start to feel that I have something to say. From time to time I have the need to talk to someone about all those things that I get excited about, or go through. It’s easier to find someone to talk about all things personal, but what about the Mac, Cocoa, or Business themes.

This is a different league in comparison to a personal blog … which is just … you know, a personal blog, things I can discuss in person with anybody around. But with whom should I discuss what’s up with my code, website, payment processor … ? I don’t know many people with a Mac, and Cocoa is unknown term all around me. It’s not like I’m living in a cave, actually opposite, there are more companies doing Mac software here as probably in any other city in Europe. But it doesn’t matter if I don’t show up.

The other reason is having kind of a diary. I went through few interesting periods in my short life, but I don’t have anything to remind me of them except my own memory. It’s tempting to try to document something.

Now I only hope blogging is more like a conversation over a beer than writing a diary. For me it’s still more of an experiment as commitment. Basically all I want is having some fun.