Daniel Jalkut, the MarsEdit guy, wrote a post recently about blogging and how everyone should have a blog. Perfect timing for this theme, as I published my first post only few days ago.

Actually, I already have another blog, a personal one, since 2005 or even longer. Daniel lists all feelings I have about that blog:

• Nobody reads my blog
• I don’t have anything to say…
• I’m not a very good writer…
• I don’t have time to blog

I find this situation interesting. I already know that I’m unable to maintain a blog, and I start a new one anyway. Why ?

Is it related to the fact, that every successful mac developer has a blog ? Can I grow my business without blogging ? How do I start spreading word of mouth about my product ?

These are all valid questions and I’m looking forward to get answers. But my reasons to start a company blog are different.

I start to feel that I have something to say. From time to time I have the need to talk to someone about all those things that I get excited about, or go through. It’s easier to find someone to talk about all things personal, but what about the Mac, Cocoa, or Business themes.

This is a different league in comparison to a personal blog … which is just … you know, a personal blog, things I can discuss in person with anybody around. But with whom should I discuss what’s up with my code, website, payment processor … ? I don’t know many people with a Mac, and Cocoa is unknown term all around me. It’s not like I’m living in a cave, actually opposite, there are more companies doing Mac software here as probably in any other city in Europe. But it doesn’t matter if I don’t show up.

The other reason is having kind of a diary. I went through few interesting periods in my short life, but I don’t have anything to remind me of them except my own memory. It’s tempting to try to document something.

Now I only hope blogging is more like a conversation over a beer than writing a diary. For me it’s still more of an experiment as commitment. Basically all I want is having some fun.

I’ve read lots of first posts over the years, and they all sound so enthusiastic. When people start blogging they think they’re gonna change world, but they can’t even remember the password to blogger or what they use the next evening.

I admit it from the start. I don’t plan to write often. I’m not going to put my brain here. Don’t expect to find posts over hundred words here.

So why this weblog ? I’m getting into Mac programming. Even better, I want to sell my cocoa baby, so starting a small mac business. Some call it living the life, but I’m not going that far. Not yet. I’m living the life at daytime, and this chocolate thing I do instead of sleeping, that’s not life. That’s pure fun. Did you know that unhealthy foods taste best? It’s the same with programming. Writing code at unhealthy times feels good. Having a product out and blogging about it is a good match, and I’m looking forward to both.

Enough with words. It’s getting late, time for Xcode.